Class is in session - Sex Appeal

A feature of sex in advertising; works in that the imagery used, such as that of a pretty woman, typically has no connection to the product being advertised.

The purpose of the imagery is to attract the attention of the potential customer or user.


The sex in advertising appeal has been around forever. In fragrance ads, the message put out is that the nicer you smell the more irresistible you become, as seen in today's episode.



                                            Coke ad Feautring Marylin Monroe (1951)

Fun Fragrances