Tuesday 4 December 2012

That ad show intro theme

Campaign - Avon/POWA

Avon has a program with the mission of ending family and gender violence the program is called speak out against domestic violence.



Lunched back in 2004, the program focuses on education prevention and victim support programs. Avon has donated nearly $240 million globally to support domestic violence.



Avon South Africa has teamed up with POWA to host the "speak out against domestic violence" events in December every year to support this initiative. POWA in 2011 also worked on a mix tape with musician Tumi that targeted issues of teen rape following the Juels High School rape case of 2010.

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Events

The 2011 media launch of Playboy South Africa... see what went down!!

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The Streets - Mavericks Revenue Bar



The Advertising Standards Authority of South Africa finds these Billboards okay!

Complaints were made that the new Mavericks Revenue Bar Billboards in Cape Town are sexist and objectify women but the ASA has dismissed the complaints


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That Ad Show 2.0 - Axe/Facebook


Axe deodorant is fast become a very prominent brand in the fragrance industry. In 2012 alone Axe South Africa has a vibrant facebook page with raunchy yet thought provoking images uploaded every day.
The show them the way Facebook app is also a new mechanism in which to live out your fantasies with the sexy Bonang Matheba and Jennifer Pietersen.
The top gear festival one of the most watched, talked about and attended car show was hosted in Durban mid 2012 Axe was a sponsor which had its own stalls, models and following participating in this year’s festivities.
Throughout the world axe has launched the have a “happy end of the world” campaign in 2012 paying homage to the miyans prediction that the world is about to end.
For all the work that axe has put in this year, that ad show would like to salute axe in its creativity, suave and perverted pinache!!


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Societal effects - Sex appeal related

Sex appeal may indeed sell a number of products however the effects these messages leave behind are often negative. A recent study has show that kids start having sex at the age of 14.

Weight and body issues are also very common problems amongst teenagers, not only in South Africa but all around the world.





Advertising also plays a prominent role in shaping what society considers to be normal thus all these sex appeal arise...

Regulatory boards such as the Advertising Standards Authority are there to keep check on advertising, which is a good thing... or aren't they doing enough?

Let us know... drop us a comment

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Spot the brand

Something new and rather... Black

Can you guess what the brand?


Unless you are a little gaga monster then the answer is pretty unclear... Lady Gaga own Haus of Gaga Laboratories which develops fragrances in association with Coty Inc.



Coty Inc. is a world renowned beauty products manufacturer which was founded in Paris, France in 1904.

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