In its second year running the carling black label cup is
back in 2012 featuring star studded soccer players from the prominent Orlando
Pirates and Kaizer Chiefs camps.
The idea behind the campaign is that supporters nominate
players and virtually become the “coach” on match day. You decide who plays,
what position they will play and when to substitute players, all by simply
sms-ing!!
2011
Following the success of 2011’s cup and 10.5 million
votes, the Carling cup is back at in 2012. Ogilvy Cape Town has also taken to
celebrate their 50year anniversary making ads for SAB
One problem however is that acquisitions have been made
and a number of players on the promo have since moved on to play for other
teams. The ad came up a bit prematurely.
Looking forward to see what happens in this year’s
carling black label cup.
2012
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