Monday 3 December 2012

Class is in session: Product Placement - Strawberry lips

Product Placement is a form of advertising where branded good or services are placed in a context usually devoid of ads.





The practice of featuring products in movies, documentaries, and music videos hovering in the background to show the products use in everyday life.











The idea is to move away from ads being in your face thus taking a more subtle approach, just like DJ Zinhle’s music video filled with strawberry lips bottles.




                                                    The Theme is Less food, more liquor

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