Monday 3 December 2012

Societal Effects

19 January 2012 was a historic day as far as Wimpy goes...

Between 7 and 8am on this random Thursday, anybody who was seated at a participating Wimpy was eligible for one REE Streaky Bacon Breakfast. You had to hurry though servings were on a first come, first serve basis.


A few tweets from www.iol.co.za expressed mixed emotions some of the tweets read:

"Its just like 1994 again. Vote for free breakfast! Viva Wimpy, Viva!" one person said on twitter. "Black, White, Coloured or Indian. We are all gathered here... for a free meal" another twitter user said.

On the other side of the coin the tweets read; "Instead of feeding the millions of starving kids in our country, Wimpy feeds the masses who don't need a free breakfast." Another twitter user said; "Has Wimpy got a program where their food gets delivered to childcare facilities? Maybe they should think about that. Shameful promo"

Biance Rogers, Wimpy marketing and innovations manager, said the free breakfast drive was a first for Wimpy and the industry.

“Wimpy is renowned as South Africa’s breakfast leader, and our Streaky Bacon Breakfast is one of the most affordable breakfasts around. We know our customers are a little cash-strapped at this time of the year, but we wanted them to still be able to enjoy a Wimpy breakfast,” she said.
Wimpy has been in existence since 1967, said Rogers, and was known for their breakfasts’ affordability and quality, but also because they were served all day.
If you have an opinion or wish to share your experience on the matter leave us a comment.

The Theme is Less food, more liquor

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