Tuesday, 4 December 2012
Campaign - Avon/POWA
Avon has a program with the mission of ending family and gender violence the program is called speak out against domestic violence.
Lunched back in 2004, the program focuses on education prevention and victim support programs. Avon has donated nearly $240 million globally to support domestic violence.
Avon South Africa has teamed up with POWA to host the "speak out against domestic violence" events in December every year to support this initiative. POWA in 2011 also worked on a mix tape with musician Tumi that targeted issues of teen rape following the Juels High School rape case of 2010.
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Lunched back in 2004, the program focuses on education prevention and victim support programs. Avon has donated nearly $240 million globally to support domestic violence.
Avon South Africa has teamed up with POWA to host the "speak out against domestic violence" events in December every year to support this initiative. POWA in 2011 also worked on a mix tape with musician Tumi that targeted issues of teen rape following the Juels High School rape case of 2010.
Fun Fragrances
The Streets - Mavericks Revenue Bar
The Advertising Standards Authority of South Africa finds these Billboards okay!
Complaints were made that the new Mavericks Revenue Bar Billboards in Cape Town are sexist and objectify women but the ASA has dismissed the complaints
Fun Fragrances
That Ad Show 2.0 - Axe/Facebook
Axe deodorant is fast become a very
prominent brand in the fragrance industry. In 2012 alone Axe South Africa has a
vibrant facebook page with raunchy yet thought provoking images uploaded every
day.
The show them the way Facebook app
is also a new mechanism in which to live out your fantasies with the sexy
Bonang Matheba and Jennifer Pietersen.
The top gear festival one of the
most watched, talked about and attended car show was hosted in Durban mid 2012
Axe was a sponsor which had its own stalls, models and following participating
in this year’s festivities.
Throughout the world axe has
launched the have a “happy end of the world” campaign in 2012 paying homage to
the miyans prediction that the world is about to end.
For all the work that axe has put in
this year, that ad show would like to salute axe in its creativity, suave and
perverted pinache!!
Fun Fragrances
Societal effects - Sex appeal related
Sex appeal may indeed sell a number of products however the effects these messages leave behind are often negative. A recent study has show that kids start having sex at the age of 14.
Weight and body issues are also very common problems amongst teenagers, not only in South Africa but all around the world.
Advertising also plays a prominent role in shaping what society considers to be normal thus all these sex appeal arise...
Regulatory boards such as the Advertising Standards Authority are there to keep check on advertising, which is a good thing... or aren't they doing enough?
Let us know... drop us a comment
Fun Fragrances
Weight and body issues are also very common problems amongst teenagers, not only in South Africa but all around the world.
Advertising also plays a prominent role in shaping what society considers to be normal thus all these sex appeal arise...
Regulatory boards such as the Advertising Standards Authority are there to keep check on advertising, which is a good thing... or aren't they doing enough?
Fun Fragrances
Spot the brand
Something new and rather... Black
Can you guess what the brand?
Unless you are a little gaga monster then the answer is pretty unclear... Lady Gaga own Haus of Gaga Laboratories which develops fragrances in association with Coty Inc.
Coty Inc. is a world renowned beauty products manufacturer which was founded in Paris, France in 1904.
Fun Fragrances
Can you guess what the brand?
Unless you are a little gaga monster then the answer is pretty unclear... Lady Gaga own Haus of Gaga Laboratories which develops fragrances in association with Coty Inc.
Coty Inc. is a world renowned beauty products manufacturer which was founded in Paris, France in 1904.
Fun Fragrances
Premier - Kate Moss YSL
Katt
Moss has become the face of YSL and here she is in all her sexy… glory…
Fun Fragrances
Class is in session - Sex Appeal
A feature of sex in advertising; works in that the imagery used, such as that of a pretty woman, typically has no connection to the product being advertised.
The purpose of the imagery is to attract the attention of the potential customer or user.
The sex in advertising appeal has been around forever. In fragrance ads, the message put out is that the nicer you smell the more irresistible you become, as seen in today's episode.
Coke ad Feautring Marylin Monroe (1951)
Fun Fragrances
The purpose of the imagery is to attract the attention of the potential customer or user.
The sex in advertising appeal has been around forever. In fragrance ads, the message put out is that the nicer you smell the more irresistible you become, as seen in today's episode.
Coke ad Feautring Marylin Monroe (1951)
Banned - Dakota Fanning's Lolita ad
Dakota Fanning's 'Lolita' perfume ad for Marc Jacobs is banned for 'sexualising children'
A perfume advertisement featuring teen actress Dakota Fanning has been banned on the basis it appeared to ‘sexualise a child’.
The actress is 17, but she looked younger in the magazine ad for ‘Oh Lola!’, where she was sitting on the floor with the perfume bottle between her thighs.
Fun Fragrances
Monday, 3 December 2012
Campaign - Carling Black label you be the coach
In its second year running the carling black label cup is
back in 2012 featuring star studded soccer players from the prominent Orlando
Pirates and Kaizer Chiefs camps.
The idea behind the campaign is that supporters nominate
players and virtually become the “coach” on match day. You decide who plays,
what position they will play and when to substitute players, all by simply
sms-ing!!
2011
Following the success of 2011’s cup and 10.5 million
votes, the Carling cup is back at in 2012. Ogilvy Cape Town has also taken to
celebrate their 50year anniversary making ads for SAB
One problem however is that acquisitions have been made
and a number of players on the promo have since moved on to play for other
teams. The ad came up a bit prematurely.
Looking forward to see what happens in this year’s
carling black label cup.
2012
Making Headlines - Nando's vs Santam
This is how it all started
Enter Nando's
Santam issues Nando's a challenge
Nando's rises to the occassion
The Theme is Less food, more liquor
The Streets - Johnny Walker
World's Largest Striding Man, Joburg Skyline
‘Stepped out in style' on the Southern Life Centre,
Johannesburg, has been the new Johnnie Walker Striding Man icon, the largest
striding man building wrap in the world. The billboard spans three sides of the
35-floor skyscraper in the CBD, is the size of 70 rugby fields end-to-end and
is visible from many angles in the city. The wrap covers almost the entire
building's surface, except for the windows, with a total visual impact of
11000sqm.The Theme is Less food, more liquor
Making of Pick n Pay Ultimate Braai Master
With
auditions taken place from Cape Town, Durban and Johannesburg all roads lead to
the final 14 teams out-cooking each other at the SunCity Resort.
From a total
of 6,400 aspirant braai master entrants, Justin Bonello and
his team from Cooked in Africa selected a shortlist of 30 contestants to
compete for the title of Ultimate Braai Master, to be announced in
December.
From this
Thursday, 13 September, you'll be able to tune into SABC 3
at 8pm to watch the final 15 teams in action as they participate in
various gruelling outdoor cooking challenges in an extreme 52-day, 8,000km road
trip.
The Theme is Less food, more liquor
Societal Effects
19 January 2012 was a historic day as far as Wimpy goes...
Between 7 and 8am on this random Thursday, anybody who was seated at a participating Wimpy was eligible for one REE Streaky Bacon Breakfast. You had to hurry though servings were on a first come, first serve basis.
A few tweets from www.iol.co.za expressed mixed emotions some of the tweets read:
"Its just like 1994 again. Vote for free breakfast! Viva Wimpy, Viva!" one person said on twitter. "Black, White, Coloured or Indian. We are all gathered here... for a free meal" another twitter user said.
On the other side of the coin the tweets read; "Instead of feeding the millions of starving kids in our country, Wimpy feeds the masses who don't need a free breakfast." Another twitter user said; "Has Wimpy got a program where their food gets delivered to childcare facilities? Maybe they should think about that. Shameful promo"
Biance Rogers, Wimpy marketing and innovations manager, said the free breakfast drive was a first for Wimpy and the industry.
The Theme is Less food, more liquor
Between 7 and 8am on this random Thursday, anybody who was seated at a participating Wimpy was eligible for one REE Streaky Bacon Breakfast. You had to hurry though servings were on a first come, first serve basis.
A few tweets from www.iol.co.za expressed mixed emotions some of the tweets read:
"Its just like 1994 again. Vote for free breakfast! Viva Wimpy, Viva!" one person said on twitter. "Black, White, Coloured or Indian. We are all gathered here... for a free meal" another twitter user said.
On the other side of the coin the tweets read; "Instead of feeding the millions of starving kids in our country, Wimpy feeds the masses who don't need a free breakfast." Another twitter user said; "Has Wimpy got a program where their food gets delivered to childcare facilities? Maybe they should think about that. Shameful promo"
Biance Rogers, Wimpy marketing and innovations manager, said the free breakfast drive was a first for Wimpy and the industry.
“Wimpy is renowned as South Africa’s breakfast leader, and our Streaky Bacon Breakfast is one of the most affordable breakfasts around. We know our customers are a little cash-strapped at this time of the year, but we wanted them to still be able to enjoy a Wimpy breakfast,” she said.
Wimpy has been in existence since 1967, said Rogers, and was known for their breakfasts’ affordability and quality, but also because they were served all day.
If you have an opinion or wish to share your experience on the matter leave us a comment.
The Theme is Less food, more liquor
Spot the brand
Who’s
driving you home tonight? The campaign is by
Foxp2 and follows on from the award winning ‘papa wag vir jour’ campaign.
Although scary as heck the message is sent across loud
and clear… DON’T DRINK AND DRIVE.
Leave us a comment... Did you guess the brand?
This TV ad for brandhouse’s new Drive Dry campaign
The Theme is Less food, more liquor
The Theme is Less food, more liquor
Class is in session: Product Placement - Strawberry lips
Product Placement is a form of advertising where branded good or services are
placed in a context usually devoid of ads.
 |
The practice of featuring products in movies,
documentaries, and music videos hovering in the background to show the products
use in everyday life.
The idea is to move away from ads being in your face thus
taking a more subtle approach, just like DJ Zinhle’s music video filled with strawberry
lips bottles.
The Theme is Less food, more liquor
Banned
Not exactly liquor, nor is it food... but Red Bull caused a bit of a stir this year with this 'Jesus' ad... let us know if you think this was highly creative or extremely blasphemous?
The Theme is Less food, more liquor
Heineken
Close off the "less food and more liqour" episode of That ad Show with a musical performance for Hieneken by The Asteroids Galaxy Tour - The Golden Age.
The Theme is Less food, more liquor
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